Bruce Dickinson's sweatshirt in The Book of Souls World Tour - REVEALED

One of the most commented things during the world tour of The Book of Souls was Bruce's choice to wear this black sweatshirt for most part of the show.
At first itwas conjectured that it could be some sort of medical order, to protect Bruce from any cold or dry ice effects or other effects involving smoke, since he has recently undergone a treatment for throat and tongue cancer.

However, as the tour went on, he continued to wear the sweatshirt (even in shows where the heat was immense, as in Rio de Janeiro, Brazil) and we began to try to understand it as part of Bruce's imagery for his presentation. As we all know, Bruce is very fond of engaging a bit of drama in his performances, and he also has a great love for the theatre. We also know that sometimes Bruce likes to justify why he wears certain clothes. When asked, for example, why he wears full pilot uniform, he stated that it is a matter of "professional courtesy."

However, in this case, the reason for the sweatshirt was another. Notice what is written on the sleeve of the blouse:

Did you see the word RAVENOUS?

Well, the second son of Bruce and Paddy, Griffin Dickinson, besides being the vocalist of  SHAPES, also owns a clothing line, whose name is RAVENOUS. The sweatshirt used by Bruce on tour was part of Ravenous's winter catalog, and can even be purchased at http://www.weareravenous.com/.

This was not the first time father Bruce had worn something associated with his children (their branding or bands). This photo below shows Bruce walking quietly, wearing a T-shirt from Rise to Remain, a band of which his eldest son, Austin, was the vocalist.

Pure marketing or paternal affection, it does not make much difference in the end. The sweatshirt ended up fitting nicely into Bruce's acting, and we all ended up enjoying its effect on the stage, in moments especially like this:

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